Musclefood

Not Just Meat

Introduction

MuscleFood is a British online food retailer based in Nottingham, UK that sells high-protein food and snacks, lean meats and sports supplements.

During my time at Musclefood, I contributed to the company's digital and print presence through a variety of graphic design projects. I was responsible for the design and maintenance of the company’s website, ensuring a visually appealing and user-friendly online experience. I also created engaging videos and animations for social media platforms and email campaigns, enhancing our digital marketing efforts. Additionally, I designed several adverts for Musclefood's Prepped Pots product line, which were featured both online and in print. My work extended to creating print packaging for a range of products, including Prepped Pots and pizzas, which are available online and in Heron Stores.

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Packaging Design

We're in Heron

I completed a print packaging redesign for Musclefood, focusing on their Prepped Pots, Pizza, and a new Chicken Product. The revamped designs feature a modern, eye-catching aesthetic that emphasises the brand's commitment to health and convenience. Each product now sports vibrant colours and clear, concise nutritional information, making them easily recognisable and appealing to health-conscious consumers. These products are available for purchase both online and in Heron retail stores, ensuring broad accessibility for customers seeking nutritious and convenient meal options.

Website Design

Animated Banner

I recently made some animated web banners for MuscleFood using Lottie animations instead of GIFs. They’re pretty cool because Lottie animations load faster and look way sharper than GIFs, which can get all pixelated sometimes. The banners are super smooth and high-res, so they make the site look more professional and modern. Plus, they grab people’s attention better, which is exactly what you want for advertising online.

See the Pen Desktop Banner by lennie (@lenniefinch) on CodePen.

Email Design

I created animated GIFs for Musclefood's marketing emails to grab readers' attention. These GIFs are designed to be eye-catching and engaging, showcasing the variety and appeal of Musclefood's products like Prepped Pots, Pizza, and new hamper options. They add a dynamic touch to the emails, making them more attractive and encouraging recipients to explore what Musclefood has to offer. These animations are a lively way to highlight the convenience and quality of Musclefood's offerings, enticing customers to click through and discover more about their favorite products.

Adverts

I recently created a television advert for Musclefood's Prepped Pots aimed at our audience in Ireland. The advert showcases the convenience and deliciousness of these ready-to-eat meals, highlighting how they fit into busy lifestyles while emphasizing their nutritional benefits. It's designed to resonate with Irish viewers, showing them how easy it is to enjoy healthy meals without sacrificing taste or quality.

Additionally, I developed an advert for Chiller Filler, an app designed for retailers to manage and restock their freezers with Musclefood's range of meats. This advert focuses on how the app simplifies inventory management, ensuring retailers always have a fresh supply of high-quality meats available for their customers. It highlights the app's user-friendly interface and the benefits it brings to retailers, such as reducing waste and ensuring product availability.

Graphic Design