Vision Express

I worked as a designer for Vision Express. Together, we delivered on all aspects of Vision Express marketing channels, producing cohesive, impactful assets across print, digital, and in-store campaigns. From Ray-ban Campaigns to Jo Whiley video and web content.

Varifocals

Jo Whiley Collaboration

For the Jo Whiley Varifocals campaign, the work encompassed dynamic video editing tailored for TV, web, and social media platforms, ensuring engaging and cohesive content across all channels. The videos showcased Jo Whileys personal style and highlighted the benefits of the varifocals in a sleek, modern aesthetic. Additionally, a bespoke webpage and blog were designed, featuring a clean, user-friendly layout that spotlighted the curated Jo Whiley styles. The design emphasised elegant typography, high-quality imagery, and seamless navigation, enhancing the overall user experience while reinforcing the campaigns chic, sophisticated appeal.